Marketing Communications

ciperforma is ciloyalty's award winning channel and incentive marketing communications system. Encompassing a host of intelligent marketing communication software systems, ciperforma utilises email & SMS broadcasting technologies, interactive viral marketing and direct mailers, all driven by a dedicated loyalty database.

cievents communications strategy is based on a three-pillar approach.

1) Master Strategy

We develop a master communications plan for each individual program. This outlines the regular roll out of tactical communication executions for the upcoming program, the proposed launch strategy for each market, any proposed sales sprint competitions, communication of terms and conditions, reward redemption procedures, customer service help lines, newsletters and links to the broader program community.

2) Varying the communications channels

A successful loyalty program hinges on its ability to communicate with its members. Whether it be in a business-to-business or business-to-consumer environment, each individual program requires a customised evaluation and tactical implementation of the way it communicates to its target market in an effort to achieve brand loyalty.

A customised communications strategy may involve:

• Direct Marketing - activity statements, membership cards, rewards brochures and branded teasers.

• Email Campaigns - branded, customised and database driven campaigns with measurable reporting capabilities gauging hit rate, open rate, bounce back rate etc.

• SMS Campaigns - alerts, promotions and customised messaging with measurable reporting capabilities gauging hit rate, open rate, bounce back rate etc.

• Viral marketing - extending your distribution channel using your target market.

Communications need to be measurable so as to gauge their effectiveness. Each tactic deployed by ciloyalty is designed to drive effective program recognition and desirable behaviours pursued by the program.

3) Interactive communications