Merchandise

Merchandise in the form of entertainment, business, education, travel & leisure based products and lifestyle experiences are effective reward mediums that are showcased in the rewards catalogue on the program website.

The reward catalogue is offered on-line as well as in the form of a printed version (or teaser) to motivate and activate membership commitment in the initial launch stages and during key periods during the purchase cycle. The printed version of the rewards catalogue offers a tangible element. The rewards catalogue is included in the membership launch kit together with the proposed membership card, program information and welcome letter. This approach helps to generate motivation to activate membership commitment in the initial program period and during key points throughout the purchase cycle and to generate spousal and family encouragement.

Proving to be cost effective, merchandise has demonstrated its success many times over in programs targeted at a wide range of different types of individual members. Unlike cash, merchandise rewards cannot be "wasted" on everyday purchases like food or outstanding bills. Effectively, this means reward points are always spent on something that would remind the recipient of their achievement or the extra effort made to gain the reward.

The range of possible rewards could be selected from the following categories:

• Whitegoods and appliances

• Electrical - stereo, VCR, DVD, Hi Fi systems and TV's

• Mobile phone, Filofax, fax machine, pens and luggage

• Barbeque & garden equipment

• Cameras

• Travel escapes

• Watches & jewellery

• Gourmet hampers

• Beauty treatments and cosmetics

• Health services

• Design articles

• Toys and electronic games