Incentive Strategy

Whether they target a firm's sales force, employees or channel members, incentive programs have evolved into complex relationship marketing and motivational strategies.

Many organisations have successfully developed incentive marketing strategies that have delivered a measurable return on investment through incremental revenue, measurable cost reductions and increased market share, productivity and profitability. Additional tangible benefits include driving sales performance, building dealer and distributor loyalty, rewarding reseller networks, supporting new products, offsetting competitor tactics, lowering operating costs through the reduction of inventories, wastage, damage to plant and equipment and other cost centres, improving service standards and workplace safety, improving quality control and reducing absenteeism.